My Journey in the World of Sustainable Living

The Beginning: Planting the Seed

In 2019, after three years of working as a consultant on community development projects with rural governments in Ecuador, Mexico, El Salvador, and Guatemala, I made a key decision: to dedicate myself entirely to my true passion—creating business opportunities through empowerment and community organization.

My vision was clear: to help small entrepreneurs organize themselves, scale their production, and open the path to export.

The first group I worked with was a community of artisanal fishermen in Manabí, Ecuador. They lacked communal refrigeration systems, which meant their products spoiled quickly, and every effort to become self-sustaining failed. At the same time, Chinese fishing fleets were approaching Ecuador’s coasts, imposing abusive prices and unfair payment conditions. Entire fishing communities were trapped in cycles of poverty.

Even more striking was how this same pattern repeated itself across other perishable production chains—whether seafood, fruits, or vegetables.

Reflexion: That’s when I realized that the problem wasn’t production—it was connection. These communities needed direct access to fair and sustainable markets.